In Helpful Marketing Strategy, a New Brewing Company Is Naming Beer After Ladies’ Shoes – Slate Magazine (blog)

In Helpful Marketing Strategy, a New Brewing Company Is Naming Beer After Ladies' Shoes
Slate Magazine (blog)
In a few weeks, women will have the perfect beer to sip while writing diary entries with dainty Bic “For Her” pens and blocking out the ugly noise of an unrefined world with “Pretty in Pink” earplugs. Rather than chugging unisex swill labeled in silver …
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